Professional Certification in Marketing and AI by IITM Pravartak

Designed for professionals to stand out in the AI job market

AI infused curriculum that helps you master over AI 10+ case studies and workflows

Master 20+ tools and tech

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6 months
Structured certification program
IITM Pravartak - TIH
Certification by IITM Pravartak - TIH
Career Service
Guidance for resumes and interviews
80K+
Students enrolled

AI is impacting the job market rapidly

81% AI adoption in marketingMarketers are rapidly integrating AI into everyday workflows
70% of job skills by 2030Job skills are expected to change significantly by 2030
63% Skills GapEmployers struggle to find future-ready talent
Industry Chart

A curriculum designed for the AI era

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Learn AI skills through practice

Build 10+ AI based case studies

Spotify Conversion
Mamaearth Growth
Freshworks Acquisition
IPPB Awareness

Master industry favourite AI tools

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AI infused curriculum curated by experts

Month 1
Market Intelligence & Consumer Behavior
Market & Customer Understanding
AI Foundations for Marketers
Month 2
Strategic Marketing & Competitive Positioning
Product-market Fit
Competitive strategy
Month 3
Revenue Growth & GTM Strategy
Channel Fundamentals
Demand Capture vs. Demand Creation

Step into the next generation of learning

AI-powered code editorAI-powered code editor

Get instant Doubt Support

24/7 support with our Teaching assistants & Ninja AI

Interview prep like a pro with AI

Practice interviews, refine your resume, and improve with AI-powered feedback.

Get the Best experience

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IITM Pravartak - TIH

Own Your Place in the future, get certified with IITM Pravartak - TIH.

Exclusive Welcome Kit

Get a specially curated welcome kit that adds admission letter, Id - card & value to your overall learning experience.

Learn from Top Experts

We also host one monthly guest lecture series from a pool of faculty from various IITs, designed to keep you updated on emerging tech industry trends.

Certification Ceremony

Receive your certificate at IITM Pravartak - TIH Research Park and celebrate your successful completion with recognition from the leadership.

Access CN's premium Student community the 10X Club

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Weekly talks with CXO's

Weekly talks with CXO's

Learn from the best in the industry by interacting with top talent

Workshops, Hackathons and more

Workshops, Hackathons and more

Get a chance to network with peers and constantly improve your skillset

COMMUNITY EXCLUSIVE

Weekly chats with top industry talent

An IIT certification elevated by the Coding Ninjas advantage

Expert team

Career services from the team that helped over 4 lakh+ students

Curated Job boards
1:1 sessions with Industry mentors
Mock interviews, Resume building & more
Get 6 months of Naukri Pro access, worth ₹1,000 per month, absolutely free.

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Curriculum curated by experts

Curriculum vetted by industry experts
AI experts and industry leaders crafted a highly competitive course work

Experts that made your curriculum

One plan for every learner
Professional Certification in Marketing and AI by IITM Pravartak
Monthly 1 Guest Lecture
24*7 live doubt support (Unlimited)
Relationship manager
1:1 Industry Expert Sessions
Full fees refundable within 7 days
Certification by IITM Pravartak - TIH
Peer Interaction & network building
Naukri Pro Access
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Frequently Asked Questions

What are the benefits of joining Professional Certification in Marketing and AI by IITM Pravartak(Technology Innovation Hub) ?
The Professional Certification in Marketing and AI by IITM Pravartak is a 6-month live learning program designed for working professionals who want to build practical skills in modern marketing and AI-powered marketing workflows. The program covers market research, consumer behavior, brand strategy, go-to-market strategy, performance marketing, marketing analytics, and the use of AI tools such as ChatGPT, Claude, Gemini, and Perplexity. Learners also work on real-world projects and case studies to apply these concepts in practical business scenarios.
What is the eligibility criteria?
To enroll, you’ll need a bachelor’s degree in any field.
What is the duration of the program?
The program duration is 6 months, but you'll have access to the course content for 21 months from your batch start date.
What is the mode of learning?
The *Live Learning* mode provides 100% live content and one guest lectures by IIT faculty. You will also have regular assignments, tests, and unlimited 24*7 doubt support to ensure a personalized learning experience.
What kind of support will I get if I have queries while learning?
You’ll have teaching assistants available 7 days a week from 10 AM to 12 midnight. You can reach them via chat, call, or screen sharing for personalized 24*7 doubt support.
What if I face problems/issues during the program?
A Relationship Manager will be assigned to you. They’ll assist with queries, connect you with trainers and experts, track your progress, keep you motivated, and provide career guidance.
Who is an industry mentor and how will they help me?
A Relationship Manager will be assigned to you. They’ll assist with queries, connect you with trainers and experts, track your progress, keep you motivated, and provide career guidance.
Can I get a refund if I change my mind after enrolling?
Yes! You can request a full refund only within the first 7 days from the batch start date. Both the INR 5000 booking fee and the remaining fees will be refunded. No refund requests will be accepted after 7 days from the batch start date.
Are there any projects included in the curriculum?
Yes, the curriculum includes 10+ engaging case studies, which will be reviewed by certified experts to provide valuable feedback and guidance.
Will I receive a job offer or placement after completing the program?
Neither Coding Ninjas nor IITM Pravartak - TIH is responsible for getting you placement or job offer upon completion of the program. However, as a valuable benefit, we provide you with access to Coding Ninjas' Job Cell. This includes job opening alerts(to which you may or may not apply), 1:1 sessions with industry experts, mock interviews, profile-building support, and resume reviews. These resources are designed to support your career growth and improve your job prospects.
Is a background in Computer Science required to apply?
A bachelor’s degree in any discipline is required, but it does not need to be in Computer Science or any specific field.
Is Naukri Pro included with the program?
Eligible learners can receive 6 months of Naukri Pro access at no additional cost. Benefits may include Auto-Apply, instant job alerts, AI-enhanced profile tools, AI Resume Maker, interview preparation tools, skill insights, and industry hiring trends.
How do I become eligible for Naukri Pro access?
Learners must complete at least 90% of every main and optional module to become eligible. For certification programs, Naukri Pro can be activated within 21 months from the learner's first enrolled batch date and remains valid for 6 months once activated.
Does the program include practical projects and case studies?
Yes. The program includes real-world projects and business case studies based on brands such as OYO Rooms, Spotify India, boAt, ChatGPT Plus, Urban Company, Perplexity, Mamaearth, Freshworks, Akshaya Patra, and India Post Payments Bank.
What will I learn in this program?
The curriculum covers four key areas: Market Intelligence & Consumer Behavior, Strategic Marketing & Competitive Positioning, Revenue Growth & GTM Strategy, and Digital Marketing Execution & Performance Optimization. Learners will also explore how AI can be applied across modern marketing workflows.
How is AI changing the role of marketers?
AI is helping marketers work faster and make more informed decisions across research, content creation, customer segmentation, campaign planning, personalization, and performance analysis. This program focuses on helping learners use AI as part of practical marketing workflows.
Will this program teach me how to use AI tools for marketing?
Yes. Learners will work with tools such as ChatGPT, Claude, Gemini, Perplexity, Jasper, and other marketing platforms to understand how AI can support research, content, strategy, analytics, and execution.
Can AI help improve marketing productivity?
Yes. AI can support marketers by accelerating tasks such as market research, content ideation, campaign planning, competitor analysis, customer insight generation, and reporting, allowing professionals to focus more on strategy and decision-making.
How will this program help me become AI-ready as a marketer?
The program combines core marketing concepts with hands-on exposure to AI-powered workflows, helping learners build skills in prompt engineering, AI-assisted research, content creation, consumer analysis, competitive intelligence, marketing automation, and data-driven decision-making.