The Professional Certification in Marketing and AI by IITM Pravartak is a 6-month live learning program designed for working professionals who want to build practical skills in modern marketing and AI-powered marketing workflows. The program covers market research, consumer behavior, brand strategy, go-to-market strategy, performance marketing, marketing analytics, and the use of AI tools such as ChatGPT, Claude, Gemini, and Perplexity. Learners also work on real-world projects and case studies to apply these concepts in practical business scenarios.

To enroll, you’ll need a bachelor’s degree in any field.

The program duration is 6 months, but you'll have access to the course content for 21 months from your batch start date.

The *Live Learning* mode provides 100% live content and one guest lectures by IIT faculty. You will also have regular assignments, tests, and unlimited 24*7 doubt support to ensure a personalized learning experience.

You’ll have teaching assistants available 7 days a week from 10 AM to 12 midnight. You can reach them via chat, call, or screen sharing for personalized 24*7 doubt support.

A Relationship Manager will be assigned to you. They’ll assist with queries, connect you with trainers and experts, track your progress, keep you motivated, and provide career guidance.

A Relationship Manager will be assigned to you. They’ll assist with queries, connect you with trainers and experts, track your progress, keep you motivated, and provide career guidance.

Yes! You can request a full refund only within the first 7 days from the batch start date. Both the INR 5000 booking fee and the remaining fees will be refunded. No refund requests will be accepted after 7 days from the batch start date.

Yes, the curriculum includes 10+ engaging case studies, which will be reviewed by certified experts to provide valuable feedback and guidance.

Neither Coding Ninjas nor IITM Pravartak - TIH is responsible for getting you placement or job offer upon completion of the program. However, as a valuable benefit, we provide you with access to Coding Ninjas' Job Cell. This includes job opening alerts(to which you may or may not apply), 1:1 sessions with industry experts, mock interviews, profile-building support, and resume reviews. These resources are designed to support your career growth and improve your job prospects.

A bachelor’s degree in any discipline is required, but it does not need to be in Computer Science or any specific field.

Eligible learners can receive 6 months of Naukri Pro access at no additional cost. Benefits may include Auto-Apply, instant job alerts, AI-enhanced profile tools, AI Resume Maker, interview preparation tools, skill insights, and industry hiring trends.

Learners must complete at least 90% of every main and optional module to become eligible. For certification programs, Naukri Pro can be activated within 21 months from the learner's first enrolled batch date and remains valid for 6 months once activated.

Yes. The program includes real-world projects and business case studies based on brands such as OYO Rooms, Spotify India, boAt, ChatGPT Plus, Urban Company, Perplexity, Mamaearth, Freshworks, Akshaya Patra, and India Post Payments Bank.

The curriculum covers four key areas: Market Intelligence & Consumer Behavior, Strategic Marketing & Competitive Positioning, Revenue Growth & GTM Strategy, and Digital Marketing Execution & Performance Optimization. Learners will also explore how AI can be applied across modern marketing workflows.

AI is helping marketers work faster and make more informed decisions across research, content creation, customer segmentation, campaign planning, personalization, and performance analysis. This program focuses on helping learners use AI as part of practical marketing workflows.

Yes. Learners will work with tools such as ChatGPT, Claude, Gemini, Perplexity, Jasper, and other marketing platforms to understand how AI can support research, content, strategy, analytics, and execution.

Yes. AI can support marketers by accelerating tasks such as market research, content ideation, campaign planning, competitor analysis, customer insight generation, and reporting, allowing professionals to focus more on strategy and decision-making.

The program combines core marketing concepts with hands-on exposure to AI-powered workflows, helping learners build skills in prompt engineering, AI-assisted research, content creation, consumer analysis, competitive intelligence, marketing automation, and data-driven decision-making.